{"id":4146,"date":"2026-07-14T22:54:32","date_gmt":"2026-07-14T19:54:32","guid":{"rendered":"https:\/\/kampalatrends.com\/index.php\/2026\/07\/14\/show-us-trade-figuresps-bagire-tells-diplomats\/"},"modified":"2026-07-14T22:54:32","modified_gmt":"2026-07-14T19:54:32","slug":"show-us-trade-figuresps-bagire-tells-diplomats","status":"publish","type":"post","link":"https:\/\/kampalatrends.com\/index.php\/2026\/07\/14\/show-us-trade-figuresps-bagire-tells-diplomats\/","title":{"rendered":"SHOW US TRADE FIGURES,PS BAGIRE TELLS DIPLOMATS"},"content":{"rendered":"

<\/p>\n

\n

The\u00a0 Permanent Secretary Ministry of Foreign Affairs Vincent Bagire has instructed\u00a0 heads of Uganda\u2019s missions abroad, several government ministries and agencies, and the Uganda Investment Authority to assess three years of work under the country\u2019s Economic and Commercial Diplomacy strategy.<\/p>\n

The retreat, held at the Mestil Hotel and running until 9 July under the title \u201cStrengthening Institutional Collaboration for Effective Economic and Commercial Diplomacy Implementation,\u201d is the government\u2019s most detailed public accounting yet of what its embassies have delivered \u2014 and where the strategy is falling short.<\/p>\n

He praised Uganda\u2019s overseas missions for the consultative work behind them, but said the government could no longer measure success by the number of events held or meetings convened but missions\u00a0needed to move from activity to outcomes, backing their work with solid statistics and proper documentation rather than anecdote.<\/p>\n

\"\"<\/p>\n

Bagire\u00a0 announced that the Ministry has set up what it calls an ECD Operations Hub, intended to automate coordination between missions abroad, Ministry headquarters in Kampala, and the various government departments and agencies whose cooperation the strategy depends on.<\/p>\n

He also pressed missions to sharpen their annual work plans and to publicise Uganda\u2019s opportunities more aggressively, in coordination with the Ministry\u2019s public diplomacy department, arguing that visibility abroad was as important as the deals themselves.<\/p>\n

He linked the effort to Uganda\u2019s wider ambition of a tenfold expansion of the economy and to the government\u2019s long-standing Vision 2040 development plan.<\/p>\n

Ambassador Richard Kabonero\u00a0 described the retreat as a chance to take stock before the new financial year beginning in 2026\/27.<\/p>\n

\"\"<\/p>\n

During the meeting Uganda\u2019s mission in South Sudan presented economic data placing Uganda third by output among the eight members of the East African Community, behind Kenya\u2019s roughly $147bn economy and Tanzania\u2019s $95bn, and just behind the Democratic Republic of Congo.<\/p>\n

The eight countries together produce about $435bn a year and are home to 355 million people.<\/p>\n

Uganda\u2019s mission in Switzerland offered the retreat\u2019s most granular account of what commercial diplomacy looks like in practice.<\/p>\n

Presented by Deputy Permanent Representative Arthur Kafeero, whose post in Geneva carries dual accreditation to the Swiss government and to more than 40 international organisations including the World Trade Organization, the mission has built its work around tourism, agro-industrial trade, sport-linked marketing and multilateral advocacy. Its tourism pitch rests on Switzerland\u2019s unusual concentration of wealth: Geneva, a city of 211,000 people, counts 16 billionaires and roughly 90,000 millionaires; Zurich has 12 billionaires and about 99,300 millionaires.<\/p>\n

Swiss residents spent an estimated 19.3bn francs, or roughly $24bn, travelling abroad last year, and the mission argues that a small share of that spending, at $50,000 to $250,000 a trip for high-end safari and lodge packages, would transform Uganda\u2019s earnings from Swiss visitors.<\/p>\n

\"\"<\/p>\n

Mission staff told the retreat they had already begun landing bookings this year, including multi-week trips to Uganda and Rwanda, with some travel agents now placing repeat business for 2027.<\/p>\n

They are also exploring advertising tied to Swiss public transport, which carries six million commuters daily, and to Swiss ice hockey, a sport whose championship games draw around seven million television viewers among fans with high disposable incomes and a strong travel habit.<\/p>\n

The mission is also coordinating with the finance ministry and the United Nations Conference on Trade and Development on Uganda\u2019s graduation from Least Developed Country status, a process whose criteria Uganda met in March 2024, with a national validation workshop due in August this year and formal graduation expected around 2030 to 2032; officials argue the change in status would improve investor confidence and access to financing. Separately, the mission is working with the International Trade Centre in Geneva on a programme to improve Ugandan exporters\u2019 access to European Union markets for products including avocado, cocoa, coffee, spices and tea, and on a scheme to expand financial inclusion and skills training for young women working in fashion, film and other creative industries.<\/p>\n

\"\"<\/p>\n

Uganda\u2019s mission in Abuja. Nigeria\u2019s economy, recorded roughly $334billion\u00a0 nearly five times the size of Uganda\u2019s, and its population of 236 million anchors a wider ECOWAS market of 442 million people.<\/p>\n

Uganda\u2019s recorded exports to Nigeria\u00a0 included\u00a0 tobacco, coffee, hides and skins, powdered milk, palm oil, fish, pharmaceuticals and precious minerals \u2014 totalled only about $34.6m, led by tobacco at $17.2m and pharmaceutical products, mainly antimalarials and antiretrovirals from Quality Chemicals, at roughly $11m.<\/p>\n

Dr Omara Sam attributed the shortfall to a mix of practical and structural obstacles: long shipping distances, currency restrictions, limits on foreign ownership and capital movement, import quotas and licensing rules.<\/p>\n

He also pointed to supply-side weaknesses back in Uganda as a constraint. Proposed remedies included making fuller use of Uganda\u2019s African Continental Free Trade Area commitments, negotiating better terms bilaterally, using free trade zones and bonded warehousing, diversifying suppliers, and increasing trade missions in both directions \u2014 along with a note that Nigeria\u2019s newly acquired first domestically owned cargo vessel could eventually help lower shipping costs between West and East Africa.<\/p>\n

\u00a0<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

The\u00a0 Permanent Secretary Ministry of Foreign Affairs Vincent Bagire has instructed\u00a0 heads of Uganda\u2019s missions abroad, several government ministries and agencies, and the Uganda Investment Authority to assess three years of work under the country\u2019s Economic and Commercial Diplomacy strategy. The retreat, held at the Mestil Hotel and running until 9 July under the title […]<\/p>\n","protected":false},"author":1,"featured_media":4147,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-4146","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business"],"yoast_head":"\nSHOW US TRADE FIGURES,PS BAGIRE TELLS DIPLOMATS - KAMPALA TRENDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kampalatrends.com\/index.php\/2026\/07\/14\/show-us-trade-figuresps-bagire-tells-diplomats\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SHOW US TRADE FIGURES,PS BAGIRE TELLS DIPLOMATS\" \/>\n<meta property=\"og:description\" content=\"The\u00a0 Permanent Secretary Ministry of Foreign Affairs Vincent Bagire has instructed\u00a0 heads of Uganda\u2019s missions abroad, several government ministries and agencies, and the Uganda Investment Authority to assess three years of work under the country\u2019s Economic and Commercial Diplomacy strategy. 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